I'M MELISSA.
A digital marketing professional with over 9 years experience in content strategy and search engine optimization.
I'M PASSIONATE ABOUT DIGITAL MARKETING.
With more than nine years under my belt as a digital marketing professional, I have an advanced skillset in content strategy that encompasses advanced on-page and off-page search engine optimization (SEO) tactics that I've learned and perfected over the years.
I’ve been invited to present on a range of digital marketing topics including modern web scraping, YouTube optimization, content strategy, and SEO at Content Marketing Conference, LeadsCon, and the Digital Summit series, as well as interview on A Shark’s Perspective podcast and the Agents of Change podcast. Take a look at some of my most recent presentations.
WHERE I'VE WORKED
My experience in my field has brought me far, and though I hope to keep growing and developing, I know that I have what it takes to make a real contribution to any company I join.
EVERQUOTE
July 2020 to Present
I'm excited to announce my next adventure as the Associate Director of Traffic and Operations!
TRIPADVISOR - SMARTERTRAVEL MEDIA
July 2018 to May 2020
Implemented strategic SEO, Social Media, and Content Strategy recommendations across Tripadvisor’s largest subsidiary which included working with an editorial team of 35+, spanning a network of 7 travel media sites including: Airfarewatchdog.com, Jetsetter.com, SmarterTravel.com, FamilyVacationCritic.com, WhatToPack.com, Oyster.com, and BookingBuddy.com. Built, staffed, and managed the SEO and Content Strategy team, managed the PR team, and trained the Social Media leads across the organization. Implemented and trained several business units on myriad research and analytical tools including SEMRush, SpyFu, Google Analytics, Google Search Console, Taboola Newsroom, ScreamingFrog, and Buzzsumo.
MARKETING CONSULTANT
Feb 2016 to Sep 2019
Designed, developed, and managed SEO, content, social media advertising, and email marketing campaigns for small, mid-sized, and large businesses across the east coast.
ZOZIMUS, FORMERLY AGENCY 451
Dec 2013 to July 2018
Managed internal team & external client portfolios across several industries while responsible for developing processes and maintaining performance to reach goals. Accountable for department operations, hours and resource allocation, P&L management, strategy and execution, employee training, integration, project management, and new business functions.
WRS HEALTH
Jan 2012 to Dec 2013
Trained 70+ Medical Practices across the United States on proprietary electronic medical record (EMR) software. Helped with website redesign and website copywriting for rebrand, storyboarded and filmed marketing videos and implemented SEO on website.
GET IN TOUCH
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