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I'MÂ MELISSA.
A digital marketing professional with over a decade of experience in content strategy and search engine optimization (SEO) in agency settings, consultations, and in-house marketing roles.
I'm currently the Head of Global SEO at Gen, a newly formed global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.
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I’ve been invited to present on a range of digital marketing topics including modern web scraping, YouTube optimization, content strategy, and SEO at Content Marketing Conference, LeadsCon, and the Digital Summit series, as well as interview on A Shark’s Perspective podcast and the Agents of Change podcast. Take a look at some of my most recent presentations.
Digital Summit, Boston, MA
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Live Podcast with Kenneth Kinney (A Shark's Perspective) - Leadscon
Content Toolbox Panel
Digital Summit, Boston, MA
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EXPERIENCE
GEN- FORMERLY NORTONLIFELOCK AND AVAST
Sep 2021 - Present
Gen: Head of Global SEO
NortonLifeLock: Head of Global SEO and Database Marketing (Direct Mail, Owned Email, Affiliate Email)
EVERQUOTE
July 2020 to August 2021
Associate Director of Marketing
TRIPADVISOR - SMARTERTRAVEL MEDIA
July 2018 to May 2020
Implemented strategic SEO, Social Media, and Content Strategy recommendations across Tripadvisor’s largest subsidiary which included working with an editorial team of 35+, spanning a network of 7 travel media sites including: Airfarewatchdog.com, Jetsetter.com, SmarterTravel.com, FamilyVacationCritic.com, WhatToPack.com, Oyster.com, and BookingBuddy.com. Built, staffed, and managed the SEO and Content Strategy team, managed the PR team, and trained the Social Media leads across the organization. Implemented and trained several business units on myriad research and analytical tools including SEMRush, SpyFu, Google Analytics, Google Search Console, Taboola Newsroom, ScreamingFrog, and Buzzsumo.
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MARKETING CONSULTANT
Feb 2016 to Sep 2021
Designed, developed, and managed SEO, content, social media advertising, and email marketing campaigns for small, mid-sized, and large businesses across the east coast.
ZOZIMUS, FORMERLY AGENCY 451/451 MARKETING
Dec 2013 to July 2018
Director of SEO
WRS HEALTH
Jan 2012 to Dec 2013
Trained 70+ Medical Practices across the United States on proprietary electronic medical record (EMR) software. Helped with website redesign and website copywriting for rebrand, storyboarded and filmed marketing videos and implemented SEO on website.
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