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I'M MELISSA.

A digital marketing professional with over a decade of experience in content strategy and search engine optimization (SEO) in agency settings, consultations, and in-house marketing roles.

I'm currently the Head of Global SEO at Gen, a newly formed global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.

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I’ve been invited to present on a range of digital marketing topics including modern web scraping, YouTube optimization, content strategy, and SEO at Content Marketing Conference, LeadsCon, and the Digital Summit series, as well as interview on A Shark’s Perspective podcast and the Agents of Change podcast. Take a look at some of my most recent presentations. 

Digital Summit, Boston, MA
Digital Summit, Boston, MA

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Live Podcast with Kenneth Kinney (A Shark's Perspective) - Leadscon
Live Podcast with Kenneth Kinney (A Shark's Perspective) - Leadscon

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Content Toolbox Panel
Content Toolbox Panel

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Digital Summit, Boston, MA
Digital Summit, Boston, MA

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EXPERIENCE

GEN- FORMERLY NORTONLIFELOCK AND AVAST

Sep 2021 - Present

Gen: Head of Global SEO
NortonLifeLock: Head of Global SEO and Database Marketing (Direct Mail, Owned Email, Affiliate Email)

EVERQUOTE

July 2020 to August 2021

Associate Director of Marketing

TRIPADVISOR - SMARTERTRAVEL MEDIA

July 2018 to May 2020

Implemented strategic SEO, Social Media, and Content Strategy recommendations across Tripadvisor’s largest subsidiary which included working with an editorial team of 35+, spanning a network of 7 travel media sites including: Airfarewatchdog.com, Jetsetter.com, SmarterTravel.com, FamilyVacationCritic.com, WhatToPack.com, Oyster.com, and BookingBuddy.com. Built, staffed, and managed the SEO and Content Strategy team, managed the PR team, and trained the Social Media leads across the organization. Implemented and trained several business units on myriad research and analytical tools including SEMRush, SpyFu, Google Analytics, Google Search Console, Taboola Newsroom, ScreamingFrog, and Buzzsumo.

MARKETING CONSULTANT

Feb 2016 to Sep 2021

Designed, developed, and managed SEO, content, social media advertising, and email marketing campaigns for small, mid-sized, and large businesses across the east coast.

ZOZIMUS, FORMERLY AGENCY 451/451 MARKETING

Dec 2013 to July 2018

Director of SEO

WRS HEALTH

Jan 2012 to Dec 2013

Trained 70+ Medical Practices across the United States on proprietary electronic medical record (EMR) software. Helped with website redesign and website copywriting for rebrand, storyboarded and filmed marketing videos and implemented SEO on website.

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