AREAS OF EXPERTISE
I have a strong proficiency aligning and integrating several marketing channels including: SEO, paid and organic social media, PR, digital advertising, and content.
SEARCH ENGINE OPTIMIZATION (SEO)
From on-page and off-page SEO to keyword and topic research, during my time at SmarterTravel Media, a Tripadvisor Company, I was able to shift the organization’s priorities to help grow organic traffic from Google more than +200% in my first year due to rigorous training program, template optimization, and technical SEO development work which yielded an additional 12.8M Organic Clicks from Google across the content network sites and an additional 1.3B Organic Impressions.
CONTENT STRATEGY
Many things are encompassed in content strategy, from planning and research to management and distribution. I've launched new websites off the basis of content strategy that achieved in for driving 1.6M Organic Clicks from Google in it's first year.
TOOLS OF THE TRADE
I'm well versed in myriad tools including: SEMRush, Spyfu, Google Analytics, Google Search Console, PowerBI, Adobe Analytics, Moz Analytics, Bing Webmaster Tools, Jira, ScreamingFrog, and more.
SOCIAL STRATEGY
I've been able to achieve multiple milestones across YouTube, Instagram, and Pinterest due to coordinated strategy. I've optimized YouTube channels to hit minimum requirements for monetization and I've grown followers from an Instagram account to 100k.